All webmasters want to get as much organic traffic from Google as possible. Why? Because organic traffic converts easier. When you are selling something, trying to get subscriptions, or simply want people to react, you’ll get much better results with organic traffic. And this is where Google on-page updates come in.
Keep in mind that search engine platforms are constantly tweaking the experience for users. In other words, tactics that were effective yesterday might not be so effective today. But this is what the article is going to focus on. It will share more info for understanding Google better as well give some advice on how to proceed from this point.
More About How Google Works
Something you always want to remember as a website owner is that Google focuses on users. The main priority of the company is to make searches as easy as possible. But in their mission to do this, it puts a lot of pressure on websites to keep up. And this doesn’t just mean keeping the design fresh and responsive, but everything else has to be covered as well.
In this case, the attention falls to on-page updates. What are you doing in terms of on-page SEO that keeps you under Google’s radar?
Where On-Page SEO Fits In
If you don’t know already, search engine optimization has many aspects. They are typically divided between on-page and off-page practices. When talking about on-page updates or optimization, you are referring to everything that is done on the site directly. Whether it’s installing new plugins or posting articles, it can be considered on-page optimization.
Naturally, off-page optimization refers to tactics like social media and link building. These are outside methods to draw traffic to the site, whereas on-page tactics are aimed at gaining organic rankings.
Tips And Tricks For Effective On-Page SEO
As promised, here are some common ways webmasters effectively optimize their sites and address Google on-page updates. More complicated efforts can be used as well, but these basics can go a long way.
Posting content that enriches the user experience will definitely work towards higher rankings. But how exactly? When users spend a lot of time on a site or page, Google picks up on this. Now, by posting engaging content, users will hang around for much longer. The result is a significant boost in ranking.
Just like the content you post, do research with the keywords and only use relevant terms.
Tags are like keywords for search engines. Always remember to use the tag spaces when posting content in order to gain more visibility.
Yes, images and videos can really help to maintain user activity on-site. But they also provide more visibility if used correctly.
– Algorithm Updates
Finally, always stay up to date with algorithm changes. If Google tweaks something, you want your site to be able to adapt quickly and without too many complications. Failing to stay updated can result in losing your ranking.
If you are serious about staying on top of Google on-page updates, consult with a professional. They already have the knowledge and experience you need to pave the road to success.