It’s important that every site has a strong SEO strategy. If you want to ensure that your site is able to draw in organic search traffic, you’ll want to study a number of things, including how Google looks at metadata. If you have a stronger understanding of metadata, you’ll be able to do more to make your site a success.
Google Understands Specific Types Of Metadata
When you’re creating metadata tags, you’ll want to make sure you use the kinds of tags that Google can understand. For example, Google understands description tags, title tags, and content type tags. Google is able to read HTML tags as well as XHTML tags.
If you’re familiar with the tags that you should be using, you’ll be able to ensure that the work that you’re putting into your metadata won’t be going to waste. You’ll be able to choose the ideal tags every time and use those tags in an effective way.
Use The Appropriate Number Of Characters
You should pay attention to how many characters you’re using when you’re writing a meta description. It’s generally recommended that you use between 155 characters and 300 characters for your description. You’ll want to make sure that your entire message can be read, but you’ll also want to make sure you’re using enough characters to write a sufficient description.
You should count the number of characters you’re using and experiment with different meta descriptions until you’re sure you’ve found the right wording. Be sure to use an active choice and choose your words with care.
Make Sure Every Page Has A Unique Meta Description
A lot of people make the mistake of using the same description for every page of content on their site. When Google is crawling your Houston SEO company site, it will be checking to make sure your content is unique. That includes your meta description.
Duplicated meta descriptions can be very damaging to you, which is why you should try to avoid using them if you can. Take the time to create a separate meta description for every single page on your site.
Put Your Most Important Keywords First
It’s smart to use a range of keywords when you’re writing metadata. However, you’ll want to focus on using those keywords in order of importance. You’ll want to be sure that the most relevant keywords are the ones that Google will see first.
In some cases, Google won’t crawl every character on your site. You’ll want to make sure that Google sees every keyword that you want them to see. If you put your most important keywords first, you’ll be able to make sure that your keywords have the level of impact that you’re striving for.
If you focus on learning more about how Google looks at metadata, you’ll be able to make smart choices regarding the metadata on your site. You’ll be able to rank on the first page of search results for relevant search terms, and you’ll be able to boost your site’s organic traffic.